Editorial: Segmenting the Future of E-Commerce, One Step at a Time
نویسندگان
چکیده
Currently, customer segmentation is one of the most relevant and powerful tools for explaining behaviour in e-commerce enables brands to develop personalized acquisition retention strategies each cluster rather than generic, size fits all that are no longer valid[...]
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ژورنال
عنوان ژورنال: Journal of Theoretical and Applied Electronic Commerce Research
سال: 2021
ISSN: ['0718-1876']
DOI: https://doi.org/10.4067/s0718-18762021000200101